Podcasts

Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

Articles

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How product marketing operates at a digital product agency | Meghan Pfeifer, Innovatemap

In this episode of Product Marketing Life, Mark Assini and Meghan Pfeifer discuss the relationship between product design and product marketing, how product marketing operates at a digital product agency, and why Innovatemap has put product marketing and brand on the same team....

From consultant to Global Head of Product Marketing | Jameelah Calhoun, Eventbrite

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From consultant to Global Head of Product Marketing | Jameelah Calhoun, Eventbrite

In this episode of Product Marketing Careers, host Al Dea is joined by Jameelah Calhoun, Global Head of Product Marketing at Eventbrite....

Introducing 'Leading the Way: The Sales Enablement Podcast'

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Introducing 'Leading the Way: The Sales Enablement Podcast'

We're thrilled to announce that we've teamed up with Highspot and made a brand-new addition to our catalog of auditory entertainment: Leading the Way: The Sales Enablement Podcast....

Product marketing and customer-driven growth | Zakry Chami, Paystone and NiceJob

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Product marketing and customer-driven growth | Zakry Chami, Paystone and NiceJob

On this week's episode of Product Marketing Life, host Mark Assini is joined by Zakry Chami, Product Marketing Manager at Paystone and NiceJob....

An insight into life as a product marketing consultant

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An insight into life as a product marketing consultant

In this episode of the Product Marketing Careers Podcast, Al Dea is joined by Shari Diamond & Tom Crist, Principal Product Marketing Consultants at Fluvio....

The past, present, and future of competitive intelligence

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The past, present, and future of competitive intelligence

In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific....

Launching a competitive intelligence program | Patrick Wall, Imperva

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Launching a competitive intelligence program | Patrick Wall, Imperva

In this episode of Product Marketing Life, Mark Assini and Patrick Wall discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and what good enablement material looks like and how to develop it....

How to develop your product marketing skills

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How to develop your product marketing skills

This week on Product Marketing Careers, Al Dea welcomes Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight....

A unique approach to product marketing | Anna Daugherty, Stoplight

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A unique approach to product marketing | Anna Daugherty, Stoplight

On this week's episode of Product Marketing Life, host Mark Assini is joined by Anna Daugherty, Product Marketing Manager at Stoplight....

Does further education enhance product marketing careers?

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Does further education enhance product marketing careers?

In this episode of the Product Marketing Careers podcast, Al Dea welcomes Scott Shapiro, Director, and Head of Global Product Marketing at Secure Code Warrior....

How product marketers should approach pricing | Dan Balcauski, Product Tranquility

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How product marketers should approach pricing | Dan Balcauski, Product Tranquility

On this week's episode, host Mark Assini spoke to Dan Balcauski, Principal Consultant at Product Tranquility where they discuss all things pricing....

Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk

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Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk

Erik Mansur, VP of Product Marketing at Crayon, welcomes Holly Jackson, Head of Competitive Intelligence at Talkdesk for a discussion on how PMMs can build credibility as the owner of a competitive intelligence program....

The role of analyst relations in product marketing | Jana Frejova, Product Marketing Lead at Spendesk

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The role of analyst relations in product marketing | Jana Frejova, Product Marketing Lead at Spendesk

This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk....

From product marketing to competitive intelligence | Andrew McCotter-Bicknell, ClickUp

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From product marketing to competitive intelligence | Andrew McCotter-Bicknell, ClickUp

On this week's episode, host Mark Assini spoke to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp....

The musings of an award-winning PMM | Jeff Rezabek, Director of Product Marketing at Testlio

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The musings of an award-winning PMM | Jeff Rezabek, Director of Product Marketing at Testlio

This week on Product Marketing Careers, Al Dea is joined by Jeff Rezabek, Director of Product Marketing at Testlio....

Content

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48 Hours to Lead 🎙

Join Josh Lory, Senior Director of Product Marketing at VMware and PMM influencer, and explore the minds of the most influential product marketers at the helm of the world’s best brands with the 48 Hours to Lead podcast....

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Consumer and Market Research podcast

Vincent Xu, Product Marketing Manager at Google, welcomes a string of PMM extraordinaire, to discuss a host of topics on consumer and market research, as well as tips and tricks, and best practices....

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Into the Fray - The Competitive Intelligence Podcast

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts who've refined the craft....

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Leading the Way: The Sales Enablement Podcast

Join Marissa Gbenro, Director of Content Marketing at Highspot, and Jarod Greene, VP of Product and Customer Marketing at Highspot, as they discuss the hot topics surrounding a key product marketing function: sales enablement....

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Meet the Masters

The product marketing podcast dedicated to the core product marketing strategies to take you from novice to master....

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Meet the Masters: Go-to-Market with Yoni Solomon

Tune into our brand-new podcast series, Meet the Masters, and join host Yoni Solomon, VP of Product Marketing at Gympass to discuss all things go-to-market strategy, how to launch with precision, and much more....

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Product Marketing Careers

Join host Al Dea, Senior Product Marketing Manager at Salesforce, who is joined by special guests to discuss their PMM careers....

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Product Marketing Podcasts

Whether you’re a product marketing newbie or expert, our podcasts have got something for everyone, and cover everything from ‘a day in the life of’ to topic deep dives....

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Ready, Set, Go-to-Market

Holly Watson, Senior Product Marketing Manager at Amazon Web Services, explores the intricacies of the go-to-market process with a variety of PMM experts....

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SCALE: Building, Positioning, and Scaling Tech Products in Africa

Join host Carolyne Mweberi, Senior Product Marketing Manager at Qhala, as she welcomes guests to discuss their experiences when building, positioning, and scaling tech products in the African market....

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Storyselling

Elliott Rayner, a storytelling expert, explores the skill of effective storytelling in the world of product marketing, focusing on the four key stages: the story, speaker, listener, and response....

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The Goald Standard Podcast

Tune into The Goald Standard Podcast and join host Scott Shapiro, as he shares tips on how PMMs can achieve and surpass their goals and targets....

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The Win/Loss Podcast

Hosts Scott Knudson and Trenton Romph of Clozd discuss how win/loss analysis can be used by product marketers to achieve their top goals and initiatives relating to key areas such as win rate, sales enablement, product roadmap, marketing efficiency, competitive intelligence, and churn and retention....

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To Team or Not to Team

Join host Div Manickam, Director of Product Marketing at SpotMe, as she discusses the ins and outs of how product marketers structure their respective teams at their organizations....