Bryony Pearce

We were delighted to get the chance to chat with PMM veteran Harvey Lee, about his unique and remarkable career in the role, how the function has evolved throughout his 20+ year experience, plus how things vary from a regional and global perspective, & tons more fascinating insights....

"I didn't know I wanted to be in product marketing. But, I think I really found my place. Before product marketing, I worked in sales, customer success, marketing, and some UX research as well. And, I think I found my perfect fit since product marketing elegantly embodies each of those areas."...

We had a fascinating conversation with DocSend’s Senior Product Marketer, Chris Winkler, where he shared his tips on getting sales engagement following his background in sales, we discussed how no two days are the same in the role of a PMM, plus the art of knowing when to say ‘no’, & tons more....

WeTransfer’s PMM Melanie Linehan discusses her top tips for aspiring PMMs, the three most important traits for a successful career in the industry, and tons more....

We got together with Shopify’s Product Marketing Lead, Irina Adriana Barbu, and picked her brains about everything from the importance of learning to say ‘no’ and context shifting, to her advice on what to do when you feel overwhelmed, and what challenges PMMs might face in the future....

We chatted with Patreon’s Head of Product Marketing Robin Fontaine about her fascinating journey into the role, her views on whether PMMs should report to Marketing or Product, why she thinks the lack of definition for what the role entails is a good thing, plus heaps more....

We got some one-on-one time with HubSpot’s Senior Product Marketing Manager, Jeffrey Vocell. From what mantras get him through a tough day in the office to what aspects of product marketing he’s most curious about, we’ve asked all the important questions - and more....

No naughty double-meanings. No reality TV rubbish. Just endless episodes of awesome product marketing presentations. It’s the only streaming service product marketers need to subscribe to....

"My preference is being in the product org and just because it enables the function to be more strategic and working hand in hand with products in what we're building and for who and when. As opposed to I think whenever it's under marketing it can become a little bit more of a tactical role."...

"It isn't until you actually start to position customers with new and different ways that other users are starting to use the product, that they start to get creative in how they use the product in different ways."...

After hitting up the studio not once but twice, our much-anticipated (and requested!) Product Marketing Certification is officially on the shelf. If you’re a product marketer and you want to knock your product - and career - out of the park and get certified along the way, PMMC® is for you....

"I share goals with the broader marketing team which I think is positive because it really ensures that alignment. And especially because as a product marketer, very often the work you're doing it's feeding through other marketing areas. "...

A stellar CRM can make a world of difference to a product marketer’s day-to-day. It helps tighten alignment with sales teams, keeps customers’ data consolidated, and ensures everyone gets a great experience. Different CRMs have different capabilities, so find one that ticks all your boxes....

Whether you want to launch your own podcast show, see how other product marketing teams are structured, build a PMM team from the ground up or succinctly explain the difference between products and solutions, we’ve got all the tried and tested answers you need right here....

We caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more....