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Uniting growth and product marketing into a holistic strategy

Product Marketing | Go-to-Market | Messaging & Positioning | Presentations

Growth marketing and product marketing are both critical tools for success for high growth companies, yet the two strategies aren't commonly unified.

This presentation brings together expert growth and product marketers to learn best practices and hear first-hand experiences.

Presented by:

Jon Chang, Global Product Marketer, IBM Watson

Alexis Miller, Global Product Manager, Adobe

Sam Awezec, Senior Marketing Manager, Growth Team, Hubspot

Written by:

Richard King

Richard King

Founder, Product Marketing Alliance

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Uniting growth and product marketing into a holistic strategy