Emma Bilardi

In a recent Q&A, Ashima Praveen, Senior Product Marketing Manager at Bumble, took us a little deeper into that theory by proving that translating consumer insights data into concrete strategies can really drive above-market growth....

Godspower Eseurhobo, Product Marketing Manager at Shortcaste Technologies, took part in the PMM Salary Survey 2019 when a member of the PMA team reached out via LinkedIn. Through one of their updates, Godspower learned about the PMA Scholar Program....

Asya Bashina, Marketing Director at LinkSquares decided to leverage the power of the PMA community, and in doing so found the perfect mentor through our Product Marketing Mentorship Program....

We got together with Matthew Ventrella, Product Marketing Manager at Upwork, and discussed the PMM process and how that ties into a culture focused on ownership, feedback, and continuous improvement. Matthew explains what this means to him, shares tips and actionable insights for others, and more....

Rebecca Geraghty, Director of Product Marketing at Publicis Media was inspired to take part in PMA’s Product Marketing Mentorship program by the various mentors that have helped her throughout her career....

We are so beyond excited to announce that Narrative Design Certified is here! All the tools you need to design your company’s narrative and tell a story that really resonates are finally at your fingertips....

Almost three-quarters of PMMs surveyed said that creating sales collateral was one of their key responsibilities. With that number in mind, we decided to delve deeper into the data to see how PMMs structure their teams in over 400 B2B and B2C companies....

A well defined user persona can unlock all kinds of valuable information when it comes to user experience and product performance, and in this article we’ll explain how....

Last week saw the launch of Persona Certified! Our brand new masterclass that explores every element of personas, from use cases to persona pre-work, interview guides to data consolidation, you name it, this masterclass has it! The reviews are already glowing:...

Sean Broderick, Senior Manager of Product Marketing at Altify, was first made aware of our mentor program through the ambassador channel in the PMA Slack community. Initially, he went through the program as a mentee and felt inspired enough to sign up as a mentor....

‘Launch retrospective’ is a series that looks back at significant product or feature launches in a PMM’s career. Neil Vidyarthi, Senior Product Marketer at Doist kicks us off with an insightful, entertaining walkthrough of the company’s biggest product marketing campaign to date....

It’s only our first major event of the year! Join us for 3 days of incredible presentations, workshops, and recruitment matchmaking at Product Marketing Rendezvous. Each day will be different, yet equally awesome with the kind of stellar line-up you’ve come to expect from PMA....

Having worked on many product and marketing initiatives Haythem's new role came with a new focus, go-to-market campaigns, competitive analysis, and driving growth in a mid-sized B2B market. PMA was exactly what he needed as he decided to invest in his product marketing career....

This year 'I'm a Slave 4 U’ by Britney Spears turns 20! Game of Thrones turns 10?! (seriously?) and Space Jam turns 25! (Welp, may as well just book a SAGA cruise right now, oh,… right.) 2021 is also the year of a very important anniversary in PMA history, and today’s the day!...

We got together with Matthew Ventrella, Product Marketing Manager at Upwork, and discussed the PMM process and how that ties into a culture focused on ownership, feedback, and continuous improvement. Matthew explains what this means to him, shares tips and actionable insights for others, and more....