Lawrence Chapman

The votes are in, and we’ve been thrilled to see the red-hot response to the Product Marketing Awards 2022. It’s time to delve into the bread and butter of the occasion and gear ourselves up to reveal each category's winner....

Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates....

There are a growing number of product marketers changing tact and setting up a product marketing consultancy of their own, but what does this process involve, what level of experience do prospective lone rangers need, and what’s the incentive behind going solo?...

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz....

Developer marketing combines tactics designed to develop the awareness, adoption, and advocacy surrounding SaaS platforms, software tools, and solutions to improve workflow and development efficiency....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

PMMs typically start out their careers at the Associate level, and work their way up, as they gain more experience and knowledge. Here, we outline the PMM path, and how to navigate the route to the top....

Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and all about being customer-obsessed....

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy....

Tune into our brand-new podcast series, ‘SCALE: Building, Positioning, and Scaling Tech Products in Africa’, hosted by Carolyne Mweberi, Senior Product Marketing Manager at Qhala....

Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....

Wanna follow in their footsteps and make the transition from your current role to a product marketing position? In this article, we’ll be focusing on essential topics relating to transitioning into a product marketing job....

Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation....

A product launch is one of the most exhilarating parts of being a product marketer; seeing an idea develop from an initial concept to a fully-fledged product is exhilarating - but it’s not without its challenges....

Developer marketing experts share experiences and insights on scaling developer outreach & engagement programmes at some of the largest tech brands across the world....