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Introducing our brand-new podcast: ‘SCALE: Building, Positioning, and Scaling Tech Products in Africa’

Podcasts | Product positioning | Product Marketing | Articles

Tune into our brand-new podcast series, ‘SCALE: Building, Positioning, and Scaling Tech Products in Africa’, hosted by Carolyne Mweberi, Senior Product Marketing Manager at Qhala.

Carolyne’s an expert in positioning and scaling new products and technologies into frontier/emerging markets in Africa. In this series, she welcomes a variety of guests for in-depth discussions on how to build successfully, position, and scale in the increasingly competitive tech landscape.

In the first episode, Carolyne is joined by Carl Thomen, Product Marketing Lead at Peach Payments, for a discussion on making technical B2B products accessible in the market.

 

A little bit about Carl

Carl Thomen, Product Marketing Lead at Peach Payments, specializes in making technical B2B products accessible in the marketplace. He’s constantly learning about payments and e-commerce in the world's biggest growth market.

Before Joining Peach Payments, Carl worked as a content director at Hubble Digital, was the Head of Digital at Old Mutual Finance, and was also the Chief Customer Officer at Nano.

Carl’s also well-versed in GTM strategy and execution, funnel analysis and optimization, onboarding and customer success, sales enablement, content marketing, market intelligence, and customer insights.

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Introducing our brand-new podcast: ‘SCALE: Building, Positioning, and Scaling Tech Products in Africa’