Daniella Latham

Daniella is a product marketer, currently at Kahoot!, a global game-based learning platform. Originally from the UK, she lives in Austin, TX, and loves gaming, fitness, and travel.

Austin

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Product marketing and user research: From chaos to clarity

Daniella Latham, Senior Product Marketing Manager at Canva outlines the best practices for user research through a product marketing lens....

How to pivot your positioning in times of upheaval

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Product positioning

How to pivot your positioning in times of upheaval

Since the COVID-19 outbreak hit hard in early 2020 and much of the world faced economic shutdown, businesses of all industries had to quickly pivot their models to cope....

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Metrics & OKRs

The what, why and how of tracking brand awareness

“Brand awareness” - to most people, and especially to non-marketers, sounds fuzzy and intangible. There are no hard and fast metrics or data to lean on, which can cause data-driven marketers to break out into a sweat....

How to build empathy and gain insights with a company-wide customer support day

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Product Marketing

How to build empathy and gain insights with a company-wide customer support day

I’ve long been an advocate for empathy-building in companies by promoting and communicating user voice as much as possible. It’s also inherent to my role to drive a customer-centric product....