Debasree Panda

Debasree Panda is the Founder, and CEO of Innoventsoft. He builds AI-based products. He has 11+ years experience, and has helped numerous B2B organizations create million-dollar sales pipelines.

How to choose the right product marketing KPIs for B2B

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Metrics & OKRs

How to choose the right product marketing KPIs for B2B

If you want to ensure you’re moving towards achieving your goals, you need to constantly monitor your actions. Only then you can improve, adapt, and optimize your strategies. The philosophy applies to all departments such as development, operation, sales, and product marketing....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.