Career Switcher: Transitioning into Product Marketing from Finance

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In this session, Janine sat down with Nisha Srinivasan to discuss the journey she has taken from working in finance, transitioning into a product marketing role with the Alexa team at Amazon, and now undertaking a new PMM journey with Endeavor Digital. This session will cover:

• Making the decision to pursue a career change to PMM
• Lessons learned from being a PMM on the Amazon Alexa team
• Advice for onboarding into a new PMM role

About the speaker

Nisha Srinivasan recently joined the Digital team at Endeavor as a Sr. Product Marketing Manager. Endeavor Digital sits at the intersection of technology, content and talent, operating scaled businesses and creating new direct-to-consumer offerings with the world's best creative talent at the center.

Prior to Endeavor, Nisha spent 4 years at Amazon in both the Finance and Product Marketing functions, most recently within Alexa Shopping. She started her career at JPMorgan as an investment banking analyst, focused on Financial Institutions and then spent 4 years in the Consumer Packaged Goods industry, at H.J. Heinz and Unilever.

Nisha received her B.A. in Economics and International Studies from Northwestern University, and received her MBA from The Wharton School, University of Pennsylvania.

Meet your host

Janine Jurji, Sr Product Marketing Manager at Later

Janine loves building relationships and bringing people together in her personal and professional life, so it’s no wonder that she’s found her home in product marketing. With over 15 years of marketing experience, most recently in the social marketing, retail management, and fintech space, Janine has worn many hats and has become an advocate for the crucial role product marketing plays in creating alignment, collaboration, and buy-in across teams.

Originally from New Zealand where she majored in marketing and international business, Janine now lives in Vancouver, Canada, and is the Snr. Product Marketing Manager at Later. There her focus is on leading GTM strategy, driving revenue and adoption, ensuring the customer’s voice is well integrated into all decision-making, and creating processes that move teams forward together.