PMM Talks | The Rise of Developer Marketing

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After a brief summer hiatus, PMM Talks is back 😎

Join us on the second Tuesday of each month as we catch up with some awesome leaders from across the world of product marketing.

Tune in live, for free, or catch up with all sessions OnDemand with a PMA Membership.

In this first session, we are bringing together an awesome lineup of panelists to introduce us to the world of developer marketing.

This is an area of product marketing that is experiencing super high growth as more and more companies in the SaaS and API space carve out a unique developer marketing function within their orgs.

What's on the agenda:

✅ Common challenges faced when launching products to a developer audience
✅ Understanding the developer persona
✅ Marketing to differing buyer and user personas
✅ Establishing a loyal community and working with customer advocates
✅ Advice for those looking to get into developer marketing

Meet the speakers:

Mike Stowe, Director of Developer Marketing at RingCentral

Mike Stowe is an author, speaker, developer, and award-winning marketer who believes in the power of innovation and creativity.  Transitioning from life as a developer to that of a marketer, Mike quickly realized the importance of community, creativity, vision, and trust which has become central to his success in building numerous award-winning developer marketing programs.  Mike now serves as the Director of Developer Marketing at RingCentral, a leading cloud communications provider, where he helps developers revolutionize the way their businesses communicate.

Emma Datny, Director of Product Marketing at Velocity

Emma Datny is a hands-on product marketer who loves strategy, positioning, and understanding the customer's experience to help businesses grow and scale. She has worked at large companies and smaller startups in the B2C, B2B and B2D space, and is currently the Director of Product Marketing at Velocity.