PMM Talks | What’s next in the world of competitive intelligence?

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ICYMI (and if so, where have you been?) PMM Talks is back 🎉

Join us on the second Tuesday of each month as we catch up with some awesome leaders from across the world of product marketing.

This month, PMM Talks turns its attention to competitive intelligence.

This rapid growth area within the product marketing function is fast evolving. This discussion will take a look at key CI trends and its future of this role.

Using the hotly anticipated PMA Competitive Intelligence Trends Report 2021 as a springboard our expert panel will be sharing their thoughts on:

• Who should own CI in your org?
• Cross-company collaboration and democratization of intel gathering
• Effective tactics for disseminating knowledge across your company
• Which competitors to track, when and how
• The value of using CI tools to assist in your efforts
• The evolving role of CI and future predictions

Tune in live, for free, or catch up with all sessions OnDemand with a PMA Membership.

These sessions are live and interactive so come armed with your burning questions 🔥

Meet the speakers:

Andrew McCotter Bricknell, Head of Competitive Intelligence at ZoomInfo

Andrew McCotter-Bicknell  is a hands-on product marketer. He focuses on growth, leadership, and competitive intelligence. He is the creator and owner of ZoomInfo's Market Intelligence program and moved across the country to work as the second product marketer for his company.

Fiona Finn, Director of Product Marketing at Unbounce

Promoted from senior manager to director, Fiona Finn's goal is to scale the product marketing team and lead their go-to-market strategy as they transform from the first no-code landing page builder, to the first Conversion Intelligence Platform for SMBs.

David Washer, Director of Data Operations at Klue

Starting at Klue as their Customer Success Manager, David Washer quickly progressed to his current role as Director of Data Operations. He focuses on areas such as strategy, team leadership and compliance with experience in developing relationships with key stakeholders.

Patrick Wall, Head of Competitive Intelligence at Imperva

Patrick Wall is an experienced marketing and sales professional. His specialisms are within sales enablement & collaboration, competitive intelligence, marketing intelligence, product strategy, collateral development and more!

Check out PMA’s 2020 Competitive Intelligence Trends Report.