Sales Enablement Landscape Vol. 3 Report
Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts.
We’re back for the third installment of a report that dives right into how product marketers and other sales enablement professionals are setting up their sales teams for success.
Already a member? Get the report (no form-filling required 😉) here.
We’ve delved into a whole host of topics…
Download your copy and lift the lid on insights sure to positively affect how you approach your enablement, including:
🤔 How sales and sales enablement teams are structured,
🛠 Popular sales enablement assets and tools being used by other professionals to inspire success,
🤝 How sales teams are being supported,
⭐️ The role of product marketing in sales enablement,
💰 How much is being spent on sales enablement, and
💡 Top tips and tricks from sales enablement.
A snapshot of what you can expect
Uncover incredible stats in this 60-page write-up that are guaranteed to change your perspective on sales enablement.
For example, did you know…
- 92.2% of organizations have a sales team, leaving 3.9% respectively either in the process of creating one, or not having one at all.
- Over half of our respondents (51.6%) had 0 - 25 people in their sales teams.
- More than one-quarter of people surveyed (39.8%) don’t have a sales enablement team - and have no plans to introduce one.
- 24.3% of people said their annual budget falls between $0 and $25k, 6.8% said their budget was $26k-$50k, 8.7% fell into the $51k-$75k bracket, and 11.7% said their budget is over $100k. Meanwhile, 42.7% said they don’t have a sales enablement budget in place at all.
And that’s just the tip of the iceberg!
