Building Products with the Customer in Mind

When I attended the Product Marketing Summit in NYC  I really enjoyed the panel led by moderator Gabriela Pereira which delved into the core questions around the customer.

The panelists discussed developing product marketing plans that focus on the customer. How to integrate with the wider product team to create customer led strategies and the successes and failures throughout their career.

Panelists include:

Charleton Lamb, Senior Product Marketing Manager, Spotify

Leticia Cheng, Senior Product Marketing Manager, Linkedin

Jaya Singhal, Marketing Analytics Manager, Tecovas

Gabriela Pereira, Founder, Diymfa

Carlton Lockett, Director, Digital Product Marketing, Essence Communications