Crayon

Crayon is a market and competitive intelligence company that enables businesses to track, analyze, and act on everything happening outside their four walls.

Members-only

The 2021 guide to competitive intelligence

In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. This 49 page guide covers key business areas, tools and tips for building and actioning your CI program....

Members-only

Competitive Intelligence

6 steps to a successful competitive intelligence process

Competitive intelligence is a cornerstone of any great product marketing strategy, but what are the secrets to success? Here's Crayon to guide you....

Competitive strategy: AMA with Dropbox & ZoomInfo [OnDemand]

Members-only

Webinars

Competitive strategy: AMA with Dropbox & ZoomInfo [OnDemand]

Join two leading product marketing and CI practitioners to learn how they are using CI to make a major impact on their organizations. They'll answer all of your burning questions about competitive intelligence in this live AMA....

5 ways to compete like you mean it [webinar]

Members-only

Product Marketing

5 ways to compete like you mean it [webinar]

Understanding your industry environment is crucial for long-term success. Erik Mansur, VP of Product Marketing at Crayon, will delve into the five best practices for monitoring your competitive landscape that can enable you to better plan and innovate more effectively....