Marcus Andrews

I design narratives, create go-to-market strategy, and launch products at HubSpot. Prior to HubSpot I helped bring AdWords and YouTube products to market at Google .

Why narrative design will replace product positioning in 2020

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Messaging & Positioning

Why narrative design will replace product positioning in 2020

“Why a narrative design? Because stories are everything. There is so much noise & competition in any market/any category today. Even if your product IS better, no one is going to believe it because that is what everyone is saying."...

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

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