Expand your skillset with Customer Marketing Certified: Core

Our brand new course, Customer Marketing Certified: Core has been built to provide you with absolutely everything you need to up your game and make an impact in customer marketing.

Course overview

Product marketing is and always will be a customer-centric role. A core part of your job is to value the voice of the customer and advocate for their wants, needs, and pain points. It’s your responsibility to make them feel heard. Therefore, customer marketing is an integral part of what you need to do to ensure you’re staying true to this.

This course is going to give you invaluable, practical insights into streamlining your customer marketing approach so you can be confident your customers are happy, your products are the best they can be, your brand reputation is consistently positive, and that you bring in increased revenue for the organization.

By the end of this course, you’ll:

🎆 Understand the spectrum of core customer marketing activities and how it complements product marketing, including the customer journey, retention, engagement, and onboarding.

💪 Walk away with the most up-to-date knowledge of customer marketing tools like storytelling, customer advisory boards, and personas.

👀 Gain invaluable, practical insights into advocacy programs, metrics, and how to delight your customers.

🔦 Take your entire company’s customer marketing efforts to the next level, bringing the voice of the customer into the spotlight across all teams.

But don't just take our word for it!

‘Wow! This Customer Marketing course was fantastic. No matter how experienced you are as a Product Marketer, this course takes you from A-Z. As a PMM leader that specializes in partnerships, I found this course to be extremely helpful in planning a cleaner journey for my partners. The bonus material is very valuable and solidified how other PMM experts are changing the game to be customer-driven while providing phenomenal experiences. Highly recommend this course to any startup or established organization, this course will make you a stronger customer advocate!’

Crystal Crouch,  Senior Manager of Product Marketing at Motive

Built and developed by yours truly

Product Marketing Alliance is home to the world’s largest product marketing community, and every course we create is built on the experience, knowledge, and success of the masses.

Our internal experts, external advisors, and enthusiastic community come together to create the most robust courses on the market, equipping you with the ultimate toolkit for growth.

From LinkedIn to Google to Spotify to HubSpot, expect to learn first-hand from industry heavyweights from start to finish.

What’s included when I enroll?

👩🏼‍🏫 12 insightful modules on everything from personas and customer retention to Cross-selling and upselling - and more.

📙 40+  chapters filled to the brim with actionable insights, knowledge, and resources that’ll totally transform the way you approach customer marketing.

✅ 50+ exam questions sprinkled throughout every module to test your uptake.

⏰ 10+ hours of content, including 5+ hours of bonus material, crammed with expert insights from orgs like Fiverr, Dropbox, Adobe, and more.

🔖 Official certification to boost your resume and grow your career.

📝 Optional coursework throughout to consolidate your learning.

🔥 6 fireside chats with leading experts from brands like Gong, Google Cloud, and Lessonly, who are crushing the customer marketing game.

👨🏼‍💻 100% self-paced - work at a pace that works for you.