Week 3: Creating sales playbooks
First, get stuck into this presentation on lessons learned from building a sales playbook from scratch with Darlene Samer, former Director of Sales Enablement, Yelp, current Global Programs - LMS Sales Readiness, at LinkedIn.
Creating effective Playbooks is a significant undertaking that requires clarity of direction and outcomes. Too often the way we go about creating the structure and content of our playbooks turns into a messy project because we simply start building without true purpose and focus.
After watching this video, you'll better appreciate what it takes to create playbooks that reps find relevant, and also what to ensure as they're in development so they accomplish what they set out to do in an efficient way.