Why is everyone so obsessed with content marketing, and why should you be too?

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“Content marketing is the only marketing left” Seth Godin

In this talk, we will discuss how you can improve your organization's approach to content marketing, drive for an increase in resource allocation, and eventually improve your overall marketing communications plan.

Here is what we will cover:

• Why is everyone obsessed with content marketing and why should you be too?
• What does this mean for PMM's?
• How can you improve this part of the business within your organization?
• Approach to messaging, content pillars and great copy formulas that do the work!

About the speaker

Oryan Aviner is the Director of Product Marketing at Duda.co. With over 8 years of experience in leading Israeli technology companies (such as Wix.com and ironSource) and proven success record in Product Marketing, Oryan is now focusing on Mid-Market and Enterprises sales to increase conversion rate and company growth.

Meet your host

Silvia Román, Growth Manager @ Growth Tribe

Getting to know people, understand their motivations, and learn about their behavior drive Silvia in her roles in product marketing & growth. She enjoys translating people's stories into valuable insights to build products that are customer-centric. Silvia uses her growth marketing skills to tackle the challenge of finding and optimizing the best data-driven way to approach customers.

Currently Silvia is Growth Manager at Growth Tribe, who help teams acquire the most in-demand digital capabilities through actionable, hands-on, and enjoyable courses & learning experiences. She used her past learnings as Head of Product Marketing & Growth in SaaS, to help grow the B2B portfolio with a customer voice in the product table.

Outside of work, Silvia volunteers as a Head of Marketing & Growth at Lean In Netherlands, a gender equality organization committed to redefining leadership #bethechange. As a proud member of the Latina community, Silvia is also the co-founder of the "Lean In NL en español" , a circle of more than 12 women who gather every month to support each other, take action, and hold ourselves accountable for micro actions towards professional and personal goals.

Living in The Netherlands, Silvia has embraced the Dutch culture by biking along the canals and eating stroopwafels, whilst adding her own flavors and culture by drinking top-quality Nicaraguan coffee.