Product marketing is awash with inspirational leaders - practitioners who galvanize their teams and provide a platform for sustained success.
This award recognizes product marketers who’ve demonstrated awesome leadership skills and applied their credentials to deliver sustained success.
So without further ado, we’re delighted to announce that the Product Marketing Leader of the Year 2022 is…
Becky Trevino, EVP Product at Snow Software! 🎉
Let’s enjoy a rollcall of some of Becky’s awesome achievements:
- Becky leads a team of 50+ staff consisting of product marketing, product management, UX, and market and product insights.
- Becky has hired and retained the best people and managed stakeholders across the business to create the space for her team to be successful.
- She has also driven innovative thought leadership to effectively position our portfolio while taking feedback that improved the outcomes she was delivering.
Here’s what her colleagues had to say:
“Becky has been instrumental in growing our product marketing discipline. She has repackaged and priced a $100M+ product portfolio leading to better growth. She has grown the market and product insights function from scratch making it a function that much of the business depends on. She's built a top notch team of proactive product marketing leaders who are recognized across the business. She led her team to launch and deliver our next generation SaaS platform, exceeding our targets.”
“As a leader you look for the people who deliver amazing results and do it in a way that makes you and your organization better. Becky is that person. That's what makes her the Product Marketing Leader of the Year for me.”
And now it’s over to our Leader of the Year for a few words:
Many congratulations again to all those product marketing leaders who made our shortlist:
Christine Tran, Vice President of Product Marketing at Quantum Metric
Erik Mansur, Vice President of Product Marketing at Crayon
Ignacio Ros de Zarobe, Director of Product Marketing at Spendesk
Jackie Palmer, Vice President of Product Marketing at Demandbase
Nick Taylor, Director of Product Marketing at Brandwatch
Matt Skinner, Group Manager, Real-Time CDP & Audience Manager at Adobe
Igor Kranjcec, Head of Marketing at Mediatoolkit
Miles Buckley, Director of Product Marketing at ClickUp
Thad Peterson, Senior Director of Product Marketing at ZoomInfo
But that’s not all, the Product Marketing Awards 2022 also recognized industry leaders in six other categories:
- Product Marketing Newcomer of the Year
- Positioning & Messaging Maestro of the Year
- Top 10 Companies to Work in Product Marketing
- Product Launch of the Year
- Product Marketing Team of the Year
- Product Marketing MVP of the Year
