Join the PMA London virtual roundtable featuring stories from three distinguished product marketing leaders.
We’re delighted to be joined by Yoni Solomon from G2, William Chia from Gitlab and Ty Heath from LinkedIn to talk about times of crisis & adapting to the new normal in product marketing.
Yoni, William and Ty are going to walk us through their experiences rapidly responding to change, elevating work with distributed teams and adapting market strategy to uncertainty. By learning from their experiences and understanding their approaches, the hope is that we as product marketers can constructively impact our businesses during this challenging time and moments of crisis down the road.
Each of the speakers will walk us through their story, and we’ll also have an opportunity for live a Q&A. There’s more about our fabulous speakers below. Please RSVP and spread the word!
About the Speakers
Ty Heath, Global Lead at LinkedIn's B2B Institute
Passionate about connecting people with information needed to make intelligent decisions, Ty delivers educational content to help marketers stay on top of the latest in digital marketing strategy with a bit of humor. Ty is also the author of "Marketers of Tomorrow: A Step by Step Toolkit for Inbound Marketing". Prior to LinkedIn, Ty led digital marketing education at Google Inc, consulting within IBM as a social business manager and her B2B marketing consulting practice, Spectacled Marketer. Ty
Yoni Solomon, Head of Product Marketing at G2
Yoni Solomon joins us from G2 to talk about Responding rapidly to crisis, covering how G2’s Product Marketing team completely shifted to a new narrative and re-certified their revenue team in less than a week.
William Chia, Senior Product Marketer at GitLab
A technical marketer who’s been crafting both code and copy since the late ’90s. Currently a Senior Product Marketer at GitLab, William leads product marketing for GitLab CI/CD & Ops including new technologies like Serverless and Kubernetes.
