90% of marketing deliverables are not used by sales.
This represents a clear and upsetting waste of your resources and talent. The truth is, most marketing teams today are frustrated with poor alignment with sales and low content usage.
The good news? You can start bucking this trend now.
Of course, your sellers need access to the most timely, relevant, and impactful materials. But it’s not enough to simply make assets available—sellers must know how to use these resources and when to deploy them in the sales process to optimize their impact.
Join Corporate Visions’ VP of Commercial Enablement, Eric Nitschke, and Allego's Sr. Product Marketing Manager, Jake Miller, as they explore the latest and greatest practices of Sales Content Management and Activation.
Catch the replay of this webinar to learn how to:
🏆 Get sellers to use your content effectively to win deals
🏎 Accelerate content-driven results with virtual tools
🙌 Utilise best practices for sellers to deliver the perfect pitch every-time
🎯 Leverage analytics for content effectiveness and to plan follow-ups
📈 Differentiate from competitors with accessible, and personalized content
About the speakers
Eric Nitschke brings deep experience in setting marketing and enablement strategies, creating compelling messages, and building situational skill development programs to help Corporate Visions commercial teams better articulate value across the buyer’s deciding journey. He is a frequent speaker on marketing and enablement topics across direct and channel sales and customer success teams.
Jake Miller joined Allego after commercial launch to help establish product marketing and lead ongoing strategic use case development and commercialization efforts. Jake is passionate about sales performance and incorporates his experience as a salesperson in the commission-only high-ticket retail world into his approach for product marketing at Allego.
