Can I get a quote? The anatomy of a great case study program

Thursday, November 4
Time: 9am PT | 12pm ET | 4pm GMT

Weekly free product marketing live session

PMA Member? This session is already in your OnDemand Library.

You've got some really happy customers who consistently score high on NPS and you'd like to do a case study with them. Your first instinct? Write a case study article. However, there's more to a case study than a leave-behind PDF document or blog post you create for your Sales team.

Learn how to take the programmatic approach to case studies and see what you can do to help your customer stories really shine.

Asya Bashina, Director of Marketing at LinkSquares, discusses how to get the most out of your case studies, and what to look out for.

Join this PMMnow session as we cover:

✅ What's in a good case study
✅ What does a good case study mean to your business
✅ Measuring success
✅ Who to ask for what
✅ Building a case study program

About the speaker

Asya is a Director of Marketing at LinkSquares, an end-to-end AI contract lifecycle management platform, responsible for leading product launches, sales enablement, customer advocacy, and competitive & market intelligence activities.

She offers 9 years of experience running product marketing, demand generation, content marketing, business development, and retention marketing activities at B2B ranging from startups to global enterprises in industries such as SaaS, industrial IoT, manufacturing and logistics, financial services, AI, edge computing and enterprise software.