Recruitment

A career in product marketing offers endless opportunities - and the pay packet isn’t too shabby either, particularly if you’re based in the US. So, having earned your PMM stripes as an Associate Product Marketing Manager, what’s the average Product Marketing Manager salary you can expect to earn?...

We created PMM Hired to provide a rich resource of information, advice and tools to help all PMMs advance in their professional lives, regardless of what stage of their career they’re currently at....

Many product marketers are setting up consultancies, but what does this process involve, what level of experience do prospective lone rangers need, and what’s the incentive behind setting up solo?...

Now, given that this role is very new in the industry, it is still going through modifications and is ever-evolving. The PMM function largely depends on how the organization looks at it, a.k.a what their goals are....

Medha Pratap, Director of Product Marketing at Syndigo takes us on her journey through product marketing, sharing her highs, challenges and wealth of experience....

Training sessions aren’t reserved exclusively for the run-up to launch. They can - and should - be used all-year-round to ensure all your hard work is front of mind, and people are continually refreshed on how to use assets...

Whether it’s the monotony of the daily grind or an ardent appetite to sample a shiny new sector, it isn’t uncommon for the world of product marketing to prick the attention of employees in search of a stimulating, new adventure....

Make your mark in your first 30 days as a product marketer, and leave an initial impression so good, it'll be impossible to ignore....

Sure, it’s taken longer than we’d perhaps wanted, but the PMM penny seems to have finally dropped and the benefits of having an awesome product marketing team in place is well and truly being appreciated by C-Suiters, as highlighted in our recent report....

Over 50% of Product Marketers are just beginning their career in product marketing. Join Nikita Ajmera (IBM) in her PMMnow session, as she discusses the importance of developing a persona for the early career professional in product marketing....

Product Marketing career paths are not set in stone and there is no one ladder to the top, and no one top for that matter either! We'll be chatting with Erin Parkins and Gretchen Hanson to discuss their career progression and the path to leadership....

No two departments are identical and not everyone will have the same opinion, but here are a few pros, cons and considerations to bear in mind....

If you’re expanding your team or you’ve got holes to fill, make sure you look at these must-ask questions before sitting your next candidate down....

An effective product function is the lifeblood of modern companies. As the number of competitors grows thanks to increasingly lower bars to entry, a product that was in blue ocean when it was ideated, can be deep in red ocean by the time it comes to market....

A successful product begins with a market need, and long-term organic business growth is the outcome of a product being able to uniquely and continuously address a user’s need....