Members-only Product Marketing 5 recommended roadmapping tools for product marketers Whether you’re managing one product or five, knowing what’s on the horizon the next day, week, month and quarter is critical in ensuring everyone - both in and out of your direct team - is aligned with your goals and aware of their responsibilities....
Members-only Sales Enablement How to get salespeople excited about your launch You can put hours upon hours into nailing your product’s positioning and messaging but the reality is all that hard work can be undone in a matter of minutes if it’s not understood and acted on by your sales teams....
Members-only product launch 11 tips on influencing and organising launches Influencing organisations and stakeholders to stick to your timelines is no easy feat. Everyone’s got their own priorities and KPIs and convincing them to make time for yours too can be testing....
Members-only Product Marketing How To Measure The Success Of Your Feature? What's the right metric to qualitatively measure the impact of your feature? Here's a guide help you measure the success of your new feature release....
Members-only Product Marketing 9 things to remember for your next internal product launch From asking people what they want and timing to looking at your language and making the most of variety, here are 9 tips to ace your next internal product launch....
Members-only Product Marketing Nailing Product Marketing amidst betas and split-tests Great products are built through experimentation. But how do you navigate Product Marketing amidst betas and split tests and still tell a strong story to your audience?...
Members-only Product Marketing How Product Marketing helps build the product How product marketing influences the early stages of product development when to get involved and how...
Members-only Product Marketing 0 to 1 product launches Esther Porte, Product Marketing Manager at Uber shares her involvement in launching new business lines in growing markets, promoting shiny new JUMP eBikes and most importantly, helping make the customer feel like a 'superhero' on their daily commute....
Members-only PMM Talks Delivering a product release in Covid times What are the key components of a successful product release in Covid times? What are the considerations to have during unprecedented times? Which are the key components of effective cross-functional delivery when individuals are remote?...
