Members-only Product Marketing How to create a product marketing framework A product marketing strategy is a different beast from that of your traditional marketing or growth strategy. I'll be discussing the role of metrics, why you need to ask questions, and the importance of workstreams....
Members-only Marketing Tools Recommended product marketing tools What does a product marketer’s ‘tech stack’ look like? I got asked this a few weeks ago and realized there isn’t an established toolkit in the way that other marketing functions have. So, I’ve put together a list of my go-to tools for getting product marketing done....
