Analytics

We’ve been hearing some conversations around whether product marketers think that A/B testing is still useful, particularly for those with larger companies....

Ever had that feeling of being overwhelmed when you look at your product analytics? Like you need a data science qualification to figure out what your analytics is trying to tell you? This article is about why PMMs need to focus on goal-based product analytics....

Pay is one of those sticky subjects. No-one particularly wants to talk about it but everyone wants to know about it. How much do people across the pond get paid? What can I expect my salary to be as I move up the ladder? Are product marketers across the world happy with what they get?...