Go-to-market: how to launch an API into a market, and keep it there

Thursday, December 23
Time: 9am PT | 12pm ET | 5pm GMT

Weekly free product marketing live session

PMA Member? This session is already in your OnDemand Library.

Whether you’re in a start-up, scale-up, or enterprise tech company, GTM is always a hot topic.

But what does GTM really mean? Which stakeholders are involved in a GTM lifecycle and what are their roles and responsibilities? How do you measure the success of GTM and which metrics help guide your launch roadmap?

All of these questions are answered from the lessons Nick Knuppe has learned launching mobile products and API’s at Booking.com, Tencent, and most recently Mollie.

Join this PMMnow session as we cover:

✅ Building a bullet-proof GTM framework for API launches
✅ Creating a clear and compelling value proposition
✅ The role of sales & marketing in GTM
✅ What metrics to use to measure success
✅ Closing the feedback loop between customer, market, and product

About the speaker

Nick is the Head of Product Marketing at Mollie overseeing the go-to-market, commerce enablement, and research and insights functions.

Prior to Mollie, Nick worked in Growth and Product Marketing at Booking.com, Tencent, and Ogilvy, overseeing 60+ go-to-market launches across both Sub-Saharan Africa and European continents.

A key skill set of Nick’s is crafting and iterating on product-market localization and establishing product-market fit across B2B and B2C industry verticals; music streaming, video streaming, mobile payments, online payments, and travel technology.