OnDemand
Weekly free product marketing live session
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Your "one solution for all" concept is a great start - but who is all? Do you really have your segmentation and positioning strategy in place?
This talk gave insights on how Visma grows the business by positioning international products to selected markets.
Watch this PMMnow session to learn:
✅ How to get your segmentation strategy in place
✅ How to plan for GTM in an international context
About the speaker
Roger Karlsson is the International Product Marketing manager at Visma, and he is responsible for enabling growth through product marketing and GTM strategies. He has a background in marketing, sales and business development and spent some 25 years in the software industry. Roger's passionate about finding drivers in the market and creating true value for customers.
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