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Competitive Intelligence Summit | Online | June 8, 2022

🗓 Date: June 8, 2022 ‌
‌📍Venue: Online

What is the Competitive Intelligence Summit? 🤔

20+ CI experts, 10+ action-led talks, 1 event laser-focused on competitive intelligence.

Listen to expert speakers for keynotes, panels, fireside chats, OnDemand content and network with like-minded peers on June 8 and leave with new actionable strategies to implement.

👉 FREE PASS👈


Speakers Highlights. 🎙

Why Competitive Intelligence is Crucial to Every Product Launch Strategy
‌Drawing on her experience from multiple product launches, Jana Frejova will present how to collect and leverage competitive intelligence when deciding whether to invest into new solution areas.


3 Categories of Competitive Intelligence Every PMM Should Know‌
Learn about 3 categories of competitive intel every proactive PMM should know about: marketing, business and technical. Additionally, learn which categories product marketers are particularly well suited to leading and which ones make better sense to collaborate on.


Adopting a Values-based Approach to Training‌
By adopting a values-based approach to training, you can make your team more adaptable, forward-thinking, and dynamic without micromanaging or forcing anyone to drink from the firehose.

👉 SEE SPEAKERS👈


‌Agenda highlights. 🔥

🧠 Why Competitive Intelligence is Crucial to Every Product Launch Strategy
‌🧠 Adopting a Values-based Approach to Training
‌🧠 3 Categories of Competitive Intelligence Every PMM Should Know
‌🧠 Panel: How to Start a Competitive Program from Scratch
🧠 How PMM and Enablement Partnered at Gong for the Ultimate Launch
‌🧠 Panel: Competitive Intelligence Strategies Can Easily Become Stale - Here’s How You Can Avoid that Pitfall

👉 SEE FULL AGENDA👈



‌Harness the power of virtual-person events, form new connections, and gain valuable insights to elevate both your professional development and your organization’s growth.‌

👉 YOUR FREE PASS👈

Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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Competitive Intelligence Summit | Online | June 8, 2022