Developing a product marketing strategy for a mobile app

OnDemand

Weekly free product marketing live session

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What things should you consider when developing a product marketing strategy for a mobile app?

The shopping journey is getting more and more complex, with more buyers choosing mobile over desktop and preferring the app experience.

As the focus turns from desktop to mobile, this talk will explain the best ways to adapt and develop your product marketing strategy in a mobile world.

Join this PMMnow session to learn how to:

✅  Build the right infrastructure
✅  Prioritize based on impact
✅  Identify the right users for your app
✅  Find the right moment for app promotion

About the speaker

Julie Osborn is a Senior Product Marketing Manager at Etsy. Originally from Paris, France, Julie moved to California to pursue her own American Dream - to become a Product Marketing Manager. At Etsy she works to drive adoption of the new features to help sellers grow and increase their sales in the digital marketplace.