Stephanie Whalley

It only seems like two minutes since we announced our Customer Marketing Excellence Award shortlist [https://www.productmarketingalliance.com/customer-marketing-excellence-awards-shortlist/] but we're finally...

Who better to learn about the secrets of storytelling success from than the product storytelling maestro himself, Elliott Rayner, Head of Product Marketing at Babbel....

In the very first of our PMA Member Spotlight series, we grab a (virtual) coffee with Mark Assini, Product Marketing Manager at Voices, and PMA Ambassador and founding 10,000 member....

The nominations are in and the shortlist has been drawn so without any further ado, let us introduce to you the fabulous PMMs on our 2021 Customer Marketing Excellence Awards shortlist....

After the long Easter weekend here in the UK so we're feeling refreshed and ready to hit you with another round of trending product marketing questions....

In anticipation of our very first Customer Marketing Summit, we're asking our PMM speakers some key customer marketing questions so you can swot up ahead of the main event....

Personas are a fundamental part of any product marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....

Our first ever Customer Marketing Summit is fast approaching and we thought we'd treat you to a peek into the lives of some of the speakers from our stellar line-up....

Here we have it - our first-ever State of Product Marketing Leadership report! A piece of content truly tailored to PMM leaders, shining the spotlight on the strategic and team management elements of the senior PMM role....

The latest round of product marketing-related questions from the PMA Slack community, with answers from our very own industry experts on everything from win-loss criteria to new feature launches....

We're now on Clubhouse and we can't wait for you to join us and our host Rebecca Geraghty for weekly sessions covering all things product marketing. Find out what's in store....

Abby Barsky, Senior Product Marketing Manager at Cord shares her expert advice on selling your PMM skills, employing great hires and securing that new role....

Not long now until the launch of our eagerly-anticipated Customer Advisory Boards Certified [https://www.productmarketingalliance.com/customer-advisory-board-masterclass/] course. While you wait for...

The Product Marketing Alliance Customer Marketing Excellence Awards are just around the corner. Time to get your nominations in before it's too late!...

Not just another acronym, OKRs are integral to your efforts, steering strategies, managing progress, and quantifying the value of product marketing....