Adam Thomas

Today, I would like to talk about how marketers can get the data they need to gather social proof and understand how customers see the world. Enter: case studies. Let’s talk about what they are, and how you can utilize them to help your product marketing....

“I have an idea.” It’s the most dubious phrase that comes from our teams. Why? Because if they have enough pull, we can spend hours building an idea that makes sense to that person, or even internally, and do nothing to the marketplace....

Yes, I’m asking you. When was the last time you picked up the phone and have a conversation with your customers? In the middle of all the tickets you’ve created and meetings you’ve been to - how up to date is your understanding of the customers you have?...

How your ability to make promises and keep them affects your bottom line and how even free money won’t matter if you don’t....