Members-only Product Marketing How to prepare for a product marketing interview Ready to dive into the role of a Product Marketing Manager with two feet? Then you’re probably wondering how to ace your next interview....
Members-only Product Marketing Top 19 project management tools for product marketers More often than not, projects don’t run one after another, they run side-by-side. On top of that, each project usually involves multiple tasks, timelines, departments and people. So, to make sure no deadline slips through the net, most product marketers turn to a trusted project management tool....
Members-only Sales Enablement How to create a first-class product comparison page If you stand behind your product and know it’s the best on the market, then comparison gives you the chance to prove this, you’ve just got to clearly show how it beats all the others. Enter a kick-ass comparison page....
Members-only Sales Enablement How to deliver an effective product demo Product demonstration is one of the best opportunities that you have as a Product Marketing Manager to showcase your product’s capabilities. Here are a few ways you can make the most of it....
Members-only Product Marketing Understanding Product Marketing Alliance "House Rules" & "Trust Levels" The house rules & user trust system is a fundamental cornerstone of PMA....
