Bryony Pearce

Our first report of 2020 has officially landed...and it’s a good’un. This time, we looked at product marketing from a different lens and got inside the minds of 173 C-suiters to see how they perceive the PMM role....

It might have been a four-day week but that didn’t slow down the questions in Slack, and edition #36 of the round-up’s packed with everything from competitor comparison wars and naming conventions to customer advisory board tips and prospect-facing roadmap advice....

"The acquisition was definitely an interesting few months. But at the end of the day, all of our goals were very much the same, we wanted each other to be successful, we wanted the product to be successful."...

So, some of the highlights from this week’s round-up are win-loss invite templates, launch tier frameworks, influencer program tactics, and pitch deck best practices. For a deep-dive into all the above and more, don’t stop scrollin’ till you get to the end....

"People feel this immense sense of pressure to be productive because they are at home and they want to be responsive and doing all these things, because they don't want to portray this image that they're not doing their job. So I would just say don't beat yourself up around that idea."...

Strap in folks, the community’s been busy and this week’s round-up is a biggie. From topical chats around COVID-19 to defining that line between Product Management and Product Marketing, we’ve sprinkled a bit of everything in....

"We generally will launch Tuesday, Wednesday, Thursday, one of those days, Friday is just not a great day because everyone's off for the weekend. And Monday is also challenging for a similar reason with people coming back in and having lots of stuff to deal with and vying for their attention."...

Working remotely’s very popular these days; not being in the office has its upsides (no commute, no obligatory coffee round) but it has its downsides as well. So, experienced remote worker and Gitlab’s Senior Product Marketer, William Chia, is here to answer all your questions on remote working....

As you’d probably expect, the Coronavirus has cropped up more than just a couple of times in recent weeks, and so our 33rd round-up’s dedicated solely to Covid-19 questions and answers....

I think PMMs are the best-suited people to start their own companies because the role is naturally a catch-all in the middle of the strategy of how a product is going to market and making sure that it is growing....

From topical questions around Coronavirus to the more run of the mill tools, sales and analysts queries, take your pick, edition #32 of our weekly round-up’s loaded with it all....

You're always fighting to be heard in this very, very noisy environment. So I think people really have to try something different. And that's what narrative design and strategic narratives do."...

We spoke to Podium's Product Marketing Manager and our newly appointed PMA Ambassador, Steven Pelham, about the difference between in-house and agency product marketing......

In the latest of our AMAs, Boomi’s Director of Portfolio Messaging, Div Manickam, took some time out to answer your questions on some of product marketing’s key metrics and OKRs; customer lifetime value and revenue retention for SaaS....

In episode 11 of our Insider series, we caught up with Karim Zuhri, Global Head of Product Marketing and Product Research at SafetyCulture, about the ins and outs of his role, how he kickstarted his career in product marketing......