Igor Kranjcec

A Product Marketing Lead with 5+ years of experience in B2B SaaS. A customer and product enthusiast that combines marketing creativity with analytical approach to help companies grow their business.

Zagreb, Croatia

Members-only

Release communication – ground zero in building good customer relationships

I’ve been a part of dozens of product launches in a few different organizations and one thing is certain - a communication plan has a big role in Go-To-Market strategies. But what happens after the big bang? Product development does not stop, that’s when it begins, again....

How to make NPS an essential experience metric in B2B

Members-only

Customer & Market Research

How to make NPS an essential experience metric in B2B

Since the introduction of the NPS there’s a constant debate is it good, or is it bad, even worth nothing? And to be honest, I understand both points of views, moreover, I completely understand why it has a bad rep....