Priya Ramamurthi

An experienced marketing professional with a passion for technology and experience across a variety of industries. Led a startup to acquisition by Google and enabled overseas expansion.

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Why is Product Marketing crucial to growth? How do you drive a wider understanding of the discipline?

Product Marketing starts with understanding customer needs from the inception of the product to sale and renewal. Product marketers act as the voice of the customer while working with product management and engineering to create a feedback loop....

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Product Marketing

Why is there confusion around Product Marketing? What are the challenges Product Marketers face?

I was curious to learn how other product marketing leaders had dealt with this challenge in their careers. I spoke with Locke Truong,Head of Global Product Marketing at Ingram Micro Cloud, to understand his experience; excerpts of my conversation with him are below....