Articles

Molly Chapman is the Head of Product Marketing at Moorepay, the UK’s biggest payroll company. She gave her insights into her experience studying Product Marketing Core....

September 2021 was marked by another of insight-driven Chief Revenue Officer Summits at our sister community, Sales Enablement Collective. The group had a fascinating, hour-long conversation on how positive company culture is at the heart of continuous, repeatable revenue growth in an organization....

Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points....

Nick Knuppe, Product Marketing Lead at Mollie discusses Go-to-Market, and how to launch an API into the market (or several) and keep it there....

In this episode of Product Marketing Life, host Mark Assini and Shirin Shahin discuss the emergence of product marketing within the consultant space....

Lisa Dziuba outlines different use cases for animation within product marketing to improve the overall user experience....

We are in a major shift in terms of how organizations think about growth. Product-led growth marks a shift not only in growth but in marketing and customer behavior too....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

The votes are in, and we’ve been thrilled to see the red-hot response to the Product Marketing Awards 2022. It’s time to delve into the bread and butter of the occasion and gear ourselves up to reveal each category's winner....

Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....

Yaroslav Stepanenko highlights how you can build a sustainable growth strategy with three simple steps to find, build, and scale product market fit....

Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates....

There are a growing number of product marketers changing tact and setting up a product marketing consultancy of their own, but what does this process involve, what level of experience do prospective lone rangers need, and what’s the incentive behind going solo?...

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz....

Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts....