Lawrence Chapman

Wondering what makes our in-person product marketing workshops so special? We’ve teamed up with leading practitioners and put our blood, sweat, and tears into building a collection of in-person product marketing workshops that’ll enhance your understanding of key principles....

Oftentimes, it can be difficult to grasp an understanding of what a C-Suite role actually entails - until now. Derek Osgood, Founder & CEO of Ignition, gave his insights into the world of C-Suite jobs....

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by Matt Tyrer, Head of Competitive Intelligence at Commvault....

Marianne Hainitz, Solution Manager at Accedo.tv, outlines how the Product Marketing Alliance membership plan has provided her with invaluable resources that've supported her professional development....

In the State of Product Marketing Report 2022, we put the industry under the figurative microscope, offering an in-depth insight into how the role has changed during the last twelve months....

Granted, you might not be aware of this super-exciting event on the annual calendar, but we’re game for any opportunity to have fun, so we’ve popped together a product marketing emoji quiz to brighten up your day!...

The Product Marketing Awards 2022 are almost upon us! This September, the 4th edition of our celebration of PMM innovation will be taking place, and we need your nominations to make it a ceremony to remember....

Following our enforced break from the world of product marketing events, we’re thrilled to be back in the saddle and sharing indispensable insights with product marketers at venues around the world....

The decision-making process works in tandem with consumer behavior, but what is consumer behavior, and more importantly, why is it applicable to businesses, as well as the consumer?...

Ashley Murphy, Toast's Director of Market Insights and Pricing, shared her specialist insights, including her preferred pricing strategy, the role of product marketing in the pricing process, top tips, and much more....

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....

Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer....

Sealing the Deal: The Essentials of Sales Enablement has been designed to help you understand key areas of sales enablement, empower your sales teams, and above all else, convert more prospects into bona fide customers....

Effective recruitment is very much part and parcel of life as a product marketing leader. We asked product marketers which marketing hire should leadership teams prioritize at a B2B startup....

Penny Moran, Head of Competitive Intelligence at Zuora, has extensive experience in competitive experience, and in this episode, shares her knowledge of win-loss analysis, and how it can be used to learn more about your competition....