Thursday, July 21
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live session
Watch OnDemandPMA Member? This session is already in your OnDemand Library.
Does your product team see product marketing as a last-minute “checkbox” item needed for a fast-approaching product launch or (preferably) as a strategic architect for business growth?
Some product folks tend to call product marketing just a few weeks before a major product launch asking, "Where’s that datasheet, updated website, sales deck, and a demand gen campaign?"
Well, maybe it’s not that bad, but how can you, as a Go-to-Market architect, get way upstream of a major product launch so you can develop a rigorous Go-to-Market plan that'll deliver the business outcomes you need?
Join this PMMnow session as we cover:
- The 5 most-common "slip-ups" in GTM execution,
- Practical templates you can apply in key areas such as content development, partner/sales enablement, social media and more.
- Examples of other companies making GTM mistakes.
About the speaker
Sridhar Ramanathan has over twenty-five years of experience in technology companies from startups to blue-chip firms.
Sridhar co-founded Aventi Group because he saw a big need for proven expertise in B2B product marketing and more rigorous go-to-market planning. He sees Aventi’s greatest value to clients is helping tech marketers boost their business impact.
