Growth

In the lead up to some of his appearances at Product Marketing World's Summits, BlueCat Networks' Product Marketing Manager, Mark Mikhail, got stuck in answering all your questions on creating thought leadership pieces that tangibly boost pipeline....

Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t....

In the latest of our AMAs, Boomi’s Director of Portfolio Messaging, Div Manickam, took some time out to answer your questions on some of product marketing’s key metrics and OKRs; customer lifetime value and revenue retention for SaaS....

Yannick Kpodar has just recently moved from Silicon Valley to Paris and found my new home at Payfit as the Global Director of Product Marketing. Previously, Yannick drove global enterprise growth at LinkedIn Talent Solutions in the San Francisco headquarters...

I’ve long been an advocate for empathy-building in companies by promoting and communicating user voice as much as possible. It’s also inherent to my role to drive a customer-centric product....

In the very first of our Ask Me Anythings (AMAs), IBM’s VP of Product Marketing, Priya Doty, took to the stage to answer tonnes of questions around gathering and staying on top of competitor intel - here’s the lowdown....

Watch this PMMnow session as we cover: How to identify new customer segment, how to rally your team around this one purpose and how to execute on it....

Chris Mills (VP Product Marketing at SalesLoft) has over 20 years of experience in Marketing, Product Management, Business Development andStrategy in the software and technology industry....

This session will discuss how you can be a one person PMM army, how to get up to speed on the product, market, and buyers, key deliverables to focus on, stakeholder relationships to build and processes to develop....

In this talk, we'll discuss how to keep the user at the center of the business during rapid expansion into different markets, product verticals and audiences, as well as during internal demands and changes....

For the first time, there is now data from my research on work style patterns of great Growth PMs and what that means for the effectiveness of your growth program....

Despite all the marketing technology that’s out there, attribution is a very relevant and current problem within product marketing. So, how do you measure the success of product marketing?...

Alex Chahin is Director of Product Marketing at hims & hers. Previously, he was Head of Core Rider Product Marketing at Lyft....

Silvia Kiely Frucci is the Senior Product Marketing Manager at Wilmington Healthcare (with a scientific degree in Molecular Biology). During her 10 year career, she has worked both as Product Manager and Product Marketing Manager for the IT and the healthcare sector....

As part of our Product Marketing Insider series, we’ve been picking the brains of PMMs all over the world and getting them to answer one important question: What are the top three skills that have helped you get where you are today?...