Scholar | Articles | Product Marketing

Here at PMA, our mission’s simple and we’ve never strayed from it: elevating the role of product marketing.

As well as propelling those who’re already bossing the role, part of that pursuit involves helping aspiring product marketers get their foot in the door... which is why our scholar program was born.

Since then, we’ve:

👋 Welcomed 110 scholars onto the program
💪 Put on 5 back-to-back cohorts
🤑 Invested more than $400,000 into the program
🔖 Enabled 100+ students to get officially PMMC certified
💼 Put all our scholar graduates into a 🔥 recruitment pot
😃 Genuinely made the product marketing role more accessible
😊 Wholeheartedly invested in the diversity of PMM

Skip ahead to:

“If I hadn't signed up to the Scholar Program, I would have missed out on a lot of industry connections and valuable speaker content that is not available through other options. Without this tribe, and our mentor Harvey Lee, it definitely would have been a slower start into the product marketing industry.” - Seb Agudelo, Product Marketing Manager at Yabonza

Our scholar program is made possible thanks to organizations like...

Appcues empowers product marketers to measure and improve product adoption—without a developer. Brands like Amplitude, Privy, Fullstory, and Lyft use Appcues to design and publish in-app onboarding tours, feature announcements, and surveys, code-free.

And it's packed with scholars from institutions like:


And having been through the program, they have lots of lovely words to share:

“Three months in the PMA Scholar Program... Awesome experience. I have grown significantly in these months - from the mentoring sessions to the practical tasks, I enjoyed every bit of the experience.” - Jessica Igbinosun

“My experience with the PMA Scholar Program has been amazing. The content is too good and very knowledgeable.” - Nikitha Sasi

“Taking the PMA Scholar program has transformed my view of the opportunities available to me, and has really encouraged me to keep pushing forward with my goals, especially as I now belong to a great community of PMMs!” - Titilola Feyijimi
See some more case studies

How it works.

Each of our scholar cohorts lasts three months and provide scholars with:

🔖 Product marketing certification (providing they pass the exams)
👩‍💻 Live, weekly workshops with industry leaders
✅ Practical tasks to test + consolidate learning
👣 A platform to build their personal + professional portfolio
🌎 Exposure to some of the world’s biggest brands
🔥 Official accreditation from the industry’s go-to association (aka, us!)
🆓 All of the above for free (worth $3,500 RRP)

How you can get involved.

We’re making waves in the product marketing space - you could be too.

Whether you want to establish yourself as an authority in the PMM world, tap into a stream of top-tier, up-and-coming talent, or just make a genuine difference in the lives of others, our scholar program could be just the avenue you need.

  • Partner with us for a full year and have your name next to 4 cohorts, 100+ scholars, and endless hours of education.
  • Partner with us for a one-off cohort - 3 months, 25 scholars, top-notch tuition.
  • Pay it forward. Pay for one (or more) scholar’s spot on the program and help us keep this program - and their dreams 🤩 - alive.

Our scholar program is made possible thanks to organizations like...

Appcues empowers product marketers to measure and improve product adoption—without a developer. Brands like Amplitude, Privy, Fullstory, and Lyft use Appcues to design and publish in-app onboarding tours, feature announcements, and surveys, code-free.

Why partner with the PMA Scholar Program?

We’re investing in the diversity of product marketing. We get a lot of applications for every cohort of our program. When a very real human being goes through and vets each one of them, we have diversity + inclusion at the forefront of our minds.

Product marketing is an incredible career path - we want everyone to have equal opportunities to experience it.

We’re investing in product marketing - period. There was a time when product marketing was seen as a ‘nice to have’. That time is long gone. PMMs are critical to company growth - now and in the future, and our program ensures a strong and steady pipeline of the next generation of PMMs is in place.

We’re giving back. We’ve experienced crazy growth since our inception and we want to give back to a profession we hold very close to our hearts. ❤️

We want to help you give back too.

Interested in become a scholar partner? Book some time in with Pedro to chat next steps. 👇

(If you're a scholar applicant, this isn't the CTA for you - you can apply to be a scholar here.)

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