Start-ups; this is why your first marketing hire needs to be product marketing, not demand gen

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In this session, Kiran Khanna, a proven product marketing leader and storyteller with 20+ years of experience in enterprise technology marketing, will be sharing her top tips on how to set up your startup to achieve success.

The session will cover who should be your first marketing hire and why, (spoiler, its product marketing), along with some actionable advice on how to tell your product's story and preparing your sales team for success.

About the speaker

Kiran is a proven product marketing leader and storyteller with 20+ years of experience in enterprise technology marketing. She is passionate about introducing new technologies that address disruptions, developing scaled marketing initiatives and enabling global sales teams with authentic, meaningful and data-driven content.

Kiran is keenly driven by innovation in cloud infrastructure/ Telco/ multi-cloud environments, enterprise SaaS/ Pass and SDWAN, SASE and IoT environments. She has led global tech product marketing, partner management, GTM, and business development initiatives across Fortune 500 companies as well as start-ups.