A little bit about Emily
As the Content Lead for Product GTM, Emily supports all (25+) ZoomInfo solutions, products, and features by creating ad-hoc and product launch materials.
She also ensures that messaging is effectively communicated for each product, across each medium, including website copy, case studies, third-party marketplace copy, one-pagers, pitch decks, ebooks, guides, and more.
Key talking points
- What good content looks like
- Advice for writing effective content
- How to appeal to a broad audience
- Differentiating content in saturated markets
- How to identify the most effective form of content for your business
- Common mistakes PMMs make when writing content
- Key steps when creating content
- The role of content in go-to-market strategies
And much more...
Get involved
Are you interested in appearing as a guest on our other podcast series, Product Marketing Life? Contact Rose and register your interest: rose@pmmalliance.com.
