The subtle art of winning through customer centricity

Friday, October 1
Time: 8am PT | 11am ET | 5pm ET

Weekly free product marketing live session

As product marketers, we tend to gravitate towards, well, talking about our product. But the reality is that our customers don’t care about products, they want real solutions to their VERY real problems.

The most successful companies are the ones who empower customers.

They tell a story that paints the customer as the protagonist. They prove that they understand the challenges that customers are facing, and know what’s at stake.

They use their experience to guide customers on the path towards success. And, in the end, help customers succeed.

Join this PMMnow session as we cover:

✅ Understanding the customer-centric mindset
✅ Unearth the elements of an effective story
✅ Learn how to develop “feelers” to capture customer insights and develop a feedback loop for your message
✅ Discover pro-tips for determining which customers are most valuable to your business

About this speaker

Chris Hines is an award-winning product marketer who’s currently Director of Product Marketing at Zscaler, a cloud security company disrupting a $40bn market. He leads a team that focuses on driving the adoption of the Zscaler’s fastest growing solution area, zero trust.

In the past, Chris helped lead product marketing at Docker, a unicorn application container company, and Bitglass, an early entrant into the cloud access security broker (CASB) market. He enjoys working at innovative, high growth, tech companies and helping them scale their business through customer-first messaging and employing B2C concepts that resonate with his audiences.