Members-only Case studies “The PMA Master’s courses are an excellent investment in your career.” - Andy Vale, Infinity We spoke to Andy Vale, Product Marketing Manager at Infinity about his experience with the Mastering Product Marketing subscription with Product Marketing Alliance....
Members-only Masters Mastering positioning for growth In this article, I’ll explain three of the main competitors; the hordes, the giant, and the ghost, and walk you through how to position your products or services for maximum impact, with examples from my experiences not only competing but winning....
Members-only Masters How to drive company strategy with product marketing In this article, I’ll discuss how to drive company strategy with product marketing by explaining how PMM teams can help set and drive overall strategy and key initiatives, get involved in the build, buy, partner decisions, and leverage pricing and packaging levers to drive growth and profitability....
Members-only Masters The psychology behind pricing: 5 pricing principles My name's Phill Agnew and I'm going to talk about the psychology behind pricing. I'm going to walk you through five pricing principles and focus on two specific tactics that the majority of SaaS brands use, I'll explain the science behind those....
Members-only Masters 8 steps to build and scale product marketing In this article, I want to share my experiences building and scaling the product marketing function across the previous four organizations I’ve worked for; GE, MailChimp, Etsy, and Zapier....
Members-only Masters Product marketing’s path to the V-suite I want to share some learnings from my career, discuss how as a profession PMMs have got to where we are today - somewhere very positive and in a position of increasing clarity - and how we can continue to prosper and demonstrate our value in order to progress further....
Members-only PMM Talks Building a multi-channel customer marketing strategy The lines are often blurred when Customer Success and Product Marketing teams collaborate. In this session, Priscilla will discuss how the two functions can work together to increase customer satisfaction and product usage....
Members-only Product Marketing 3 ways to gain a deeper understanding of your buyer What’s the most invaluable asset for a Product Marketer? Buyer Insights. I would trade anything for it. When you don’t know enough about your buyer, any campaign that you run would not result in desirable outcomes and move the needle towards achieving your business results....
Members-only Product Marketing How Product Marketing helps build the product How product marketing influences the early stages of product development when to get involved and how...
